Thursday, 20 September 2012

AdSense placements tips for blogs: how ONE CHANGE can increase your blog’s AdSense revenue



I only got my FIRST Google AdSense check after I’d been blogging for nine whole years.
How embarrassing. Why did it take so long?
Because I wasn’t following Google’s own tips for AdSense placement.
After I made ONE change to the Google AdSense placement on my blog, my revenues shot up tenfold.
I was sick of visiting my Google AdSense account and seeing my daily revenue stuck at pathetic levels, like 10 cents or 20 cents a day.
All I had to do, as it turns out, was visit Google’s own AdSense blog, where they share tips and best practices.
Sure enough, the blog talked about a certain website that had been sticking a 468×60 Banner AdSense unit at the bottom of their pages, and wasn’t making much money.
But then the website started experimenting with 300 x 250 Medium Rectangles instead.
When they started putting the 300 x 250 Medium Rectangles right in their actual posts, their revenue went from $10 a day to $1700!
So I decided to change what I was doing with AdSense placement on my blog. Before, I just stuck a 728 x 90 AdSense Leaderboard unit on my blog’s sidebar and hoped for the best.
BUT as you can see from the illustration at the top of this article, Google recommends AdSense placement right below/at the bottom of your blog posts, too.
So the next time I blogged, I wrote my blog post as usual, but then pasted the AdSense code for a 300 x 250 Medium Rectangle image ad at the bottom of my own words, leaving a little space between the content of the post and the ad.
Google lets you put 3 AdSense units of a certain type (banners, text links) on your site at one time, so I don’t put an AdSense unit in every one of my posts — more like every third one. Anything else really looks tacky and ugly.
The results were amazing.
Within 24 hours, I went from making 20 cents a day with Google AdSense to making $2 or $3!
Now, that isn’t a fortune, but I kick myself thinking of all the money I’ve  “leaf on the table” by not getting more smart and aggressive with Google AdSense placement.
I could have made had an extra $60 or $90 a month for nine years, just for doing something that takes a few seconds a day. That’s almost $1000 I basically threw away.
(PS: if you accidentally put more than 3 AdSense units on your blog one day, don’t panic — Google automatically replaces the extra ones with a blank space. It’s not like you get in trouble or anything. There will just be a large blank space in the post where the ad would have been.)
All the advice I’ve read from other experts says the same thing: experiment with using as large a Google AdSense unit you can get away with, and make sure you put it INSIDE your blog post.
I’ve gotten lots of other expert advice like that from Eric Giguere.
He wrote a book called Uncommon AdSense, which I bought because:
His “sales page” wasn’t an ugly mess of exclamation marks, loud sound effects, photos of “his” sportscar and ridiculous claims. (Come on: You know what I mean!)
Uncommon AdSense was only $10, but is 100 pages long.
Because Eric has your email address, you will always have the latest version of this ebook. Every time Google AdSense makes a change to its policies and best practices, Eric tells you about it.
You get 3 FREE bonuses, too.

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