Google is the king of the search engines — and Google loves fresh content.
Put simply, Google crawls the web all day and night, looking for signs that blogs and websites have added new content. When Google detects that new content, it moves those newly updated sites and blogs closer to the top of its search engine results pages (SERPs.)
PLUS the more posts a blog builds up over time, the more likely that it will be linked to from other sites — and as we know, Google loves backlinks, too.
So when it comes to blogging and getting on that precious Google page one “SERP,” newness counts — and so does volume.
That means blogging every day, to build up your volume of posts AND keep getting Google’s precious attention.
Now it is easy to update your blog every day, even if you don’t have anything vitally important to say.
To do this, you need a WordPress blog that uses a Theme that includes Widgets.
Let’s use my blog TwitterPowerTool as an example, which was created using the WordPress Socrates theme. As you can see, the Socrates theme allows for a number of customizable widgets in its right hand sidebar. You can put affiliate and Amazon banners there, other kinds of ads, your blogroll — and of course, an RSS feed display like the one we are about to create.
When you visit that blog, you’ll see a section on the upper right hand side called “Twitter in the News.” Because Twitter is, indeed, in the news a lot, that RSS widget/section of the blog is updating constantly, a little bit like a stock market tickertape. In turn, this regular churning of headlines “nudges” Google into noticing TwitterPowerTool.












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